Topic: Website Marketing

Keep Visitors Coming Back

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Loads of profitable websites rely on repeat visitors to account for a major amount of the traffic to their website. Visitors that come back are easier to convert into buying customers because the more they return to the website, the more like they are to already have trust in your website. The credibility of a site is critical for your website’s success. So it is always in your best interest to keep visitors returning to your website.

You can use some of the following methods:

  1. Start a forum, chat room or shout box. When you have created a forum, chat room or shout box, this creates a way of giving your visitors somewhere to voice their opinions and exchange views with like minds – they will all be visitors to you website. When conversations grow, a feeling of community will also result from this, and your visitors are extremely likely to start returning to your website almost instinctively.
  2. Start a web log (blog) on your website and continually keep it updated including all of the latest news about yourself and products that may help your visitors. The general public is always curious looking for information and they are highly likely to keep their eyes constantly glued to the monitor of your website if you post fresh news consistently. You will also gain lots of trust because you are showing to them that you are also a real life person!
  3. Carry out polls or surveys, which give a quick way for your visitors to show their opinions and to interact on your website. You should probably consider the idea of publishing polls or surveys that are very relevant to the specified customers of your website, so that they are kept interested enough to find out about the results to the polls, and or survey.
  4. Hold puzzles, quizzes and games. Just think of the amount of office workers that are doing nothing at work from day to day, and you can imagine just how many people are likely to visit your website if you provide interesting and addictive methods of entertainment. It will also benefit you to hold competitions that will award the high score winners and keep them attempting time and time again to win the prize.
  5. Update fresh content frequently. You should update your website on a frequent basis with new information that will ensure that every time your visitors return to your website, they have some new information to read on your website. As you have probably guessed, this is the most popular and most powerful method of getting visitors to return to your website. People won’t enjoy browsing a website that looks the same and never changes over the years, so be sure to keep your website updated with the latest information.

About the Author
Uchenna Ani-Okoye is an Internet marketing advisor and co founder of Top Affiliate Programs

Promote Using Classified Ads

Classified ads can be very effective in online marketing. Free classifieds ads fit into every budget. It all comes down to how much time you are willing to spend creating, posting, updating and deleting ads. Depending on your particular product or service, it can be time-consuming to respond to interested parties, deliver goods or services and maintain a high level of customer service.

Selling through free classified ads can help you promote your business. Include your company’s name, product information and a website link in your ads to gain more attention. Include pictures whenever possible to give customers a better idea of what they can expect if they make a purchase from you.

The Benefits of Promoting on Classified Ad Sites
Aside from saving you money in advertising costs, placing ads on free classified sites has many other benefits.

These include:

  • Targeted traffic directed to your website.
  • Instant posting.
  • Few rules regarding what can be posted.
  • The opportunity to test your ad copy at no cost before placing ads on websites that draw more traffic but charge a fee.
  • The ability to track your visitors and gauge how successful each ad is.
  • The ability to build your opt-in list and follow up with potential customers.

Tips for Promoting Your Business Using Free Classified Ads
Promoting your business with free classified ads is relatively easy. Still, there are some steps that can make your campaign more successful. Keep these tips in mind:

  • Familiarize yourself with the terms of the classified ad site before posting. This will help you avoid having your ads deleted.
  • Place ads frequently for better results. Update weekly to keep your posts at the top so you get more views.
  • Remain professional, both in your classified ads and in dealings with potential customers.
  • Make sure your ad shines and stands out from the crowd without being too loud or obnoxious.
  • Include keywords to help targeted customers find your ads.

Classified Ads and Niche Marketing
One particularly effective way to get more targeted traffic from your free classified ads is to choose sites that are very specific in nature. For example, if you own a company that sells creative and unique baskets, then you can place your ad on a site for gifts. If you own a used car dealership, however, the gift site is not going to work for you. You can advertise in the automobile section of a general site, but you can also search for classified ad sites that are specifically geared toward car enthusiasts. The key is that visitors to these sites will already be interested in what you have to offer.

Traditional Advertising Versus Online Marketing
The advertising world has changed a lot over the last decade. Traditional print ads are not as effective as they once were. They also can be costly. Online marketing is the most effective way to promote a business, whether it is an online business or actually has a storefront. Free classified ads should certainly be included in your marketing strategy. Carefully track your website traffic to gauge how effective each ad is, and then make adjustments as needed. Online marketing is here to stay. Avoiding this valuable tool is like shutting the door on potential customers.

About the Author
This article was written by Jay Gaulard on behalf of http://www.figleeg.com/, a popular free classifieds website.
Source: ArticleTrader.com

An Internet Marketer’s Secret Weapon: eBay

The largest auction site in the world usually doesn’t need an introduction. If you don’t know about eBay, you not only don’t go online, you don’t watch television or read newspapers, either! This gigantic marketplace has a presence in practically every country in the world. It was originally going to be called “Echo Bay”, but that domain was already taken. It was shortened to ebay – and the rest is history.

While it was originally just a way for folks to auction off personal property and unusual items, it has grown far beyond the “yard sale” image it began with. For you, the aspiring entrepreneur who wants to break into Internet Marketing, it can be the easiest and cheapest way to do so.

Rather than detailing how it works (which you can find out by going there and poking around) here are some tips for making the best use of this resource:

  • Think of eBay as a starting place for your marketing efforts. Be ready to move beyond it. The real value of eBay is in the customers and contacts you will develop.
  • Always play by the rules. Trying to bend or break them will just get you banned or ruin your reputation.
  • Be very careful when it comes to costs, fees and extras for your auctions, fixed price sales and classified ads. Don’t end up spending more to sell than you make in profit.
  • Learn to make use of the social networking opportunities there. Blogs, groups and discussion forums are a great way to expand your knowledge and make valuable connections with other marketers.
  • Test, test, test! Always be examining and tweaking your ads and sales copy. A minor change can sometimes result in major profits.
  • Get a Premier or Business PayPal account. You’ll increase your credibility and make it very easy to accept payments from people all over the world.
  • Explore the international markets on eBay. Each country has its own version and you may discover untapped markets outside your own country. Some new member countries offer an eBay store or shop with no fees for a whole year!
  • Make good use of the Help and tutorials for learning about how to make the best use of eBay.
  • Discover ebay’s PULSE, a source of current hot search terms and best selling items.
  • Take advantage of the tools and statistical analysis products. They can provide you with information that will increase your profits and reduce your workload.

Remember that your business will only be limited by your imagination and vision. The bigger you see the possibilities of using eBay for starting and growing your business, the bigger you can become in a relatively short time.

If you are unfamiliar with doing business online, you may feel overwhelmed by all the things you have to learn. “Information overload” is a natural part of starting up. Just know that the system is set up to make it easy for just about anyone to get started and learn quickly how to make it work.

Once you are established in your particular niche within the marketplace, start learning how to expand beyond eBay itself. Find out about hosting your own Web site, getting your own domain name, building a list of contacts and customers that you keep in touch with, expanding your business to reach the World Wide Web and more. Yes, you can make a nice profit just on eBay. You can also create a business that uses eBay as a starting point, and ends up making you more successful than you dreamed possible, when you first started out.

Keyword Articles: http://www.keywordarticles.org
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: www.InternetMillionaireBlueprints.com

Starting A Business Is Easy With The Right Tools

Searching for the right tools for the job is a very time consuming process indeed as I’m sure that you are aware or have discovered. You start off with an idea for a product or service that you hopefully think will help you with your Internet business; you do a search only to get back thousands and thousands of results and that’s only for one type of product or service. Before you know where you are, your head’s on a swivel and you are suffering from information overload. Then when you just think that you have settled upon a decision and you know which direction you are going in, something else pops into your head that you read about earlier and off you go again with more information overload with the inevitable outcome that nothing gets done. It’s a case of one question answered with another four or five questions. Been there, done it and bought the tee shirt.

I personally have spent a great deal of time researching and reading vast amounts of product information until I eventually settled on the fantastic services and tools that I now use, all of which I now find invaluable in running my present web sites and for my future ones. Simply from the best and dependable service when coming to registering my domain names to more user-friendly tools that go a long way in benefiting me with marketing my sites. I’m telling you in no uncertain terms that there is one heck of a lot of bull out there and it is very easy to get sucked in with all the hype and promises. Sifting through it all became very time consuming as mentioned and it was eating in to my money reserves trying some of them out, which I didn’t like.

One thing you should dismiss right off is don’t believe in the get rich schemes, make thousands within days, I guarantee to get you to the top in the search engines in 24 hours and many, many more such promises of vast fortunes that you can make with little work and all within days. I could go on, but I think you get the picture. Even if you go out and buy yourself a ready-made turnkey web site with products that are already listed within for you to sell, it still needs to be marketed.

Always remember, without traffic you will not get any visitors and without visitors you will not make any sales or get any subscribers. So what good is your web site going to be without any traffic? Gone are the days when you just submitted your web site to the search engines and you were listed within a few weeks and visitors flooded to your web site. Today there are millions of competing web sites out there and the chances of people arriving upon your site by accident are about zero. So today you have to employ several other methods of marketing.

I just tell it as it is, so don’t let what I’ve just mentioned try to put you off in anyway, think of your winning future business as your favourite recipe. Start off with the right amount of honest and reliable information that you can gain. Mix it together with a little perseverance and add just a little investment to start with. Hey presto, an approach that guarantees you can and will succeed and become very successful with just about any Internet business that you care to start.

Keyword Articles: http://www.keywordarticles.org
Ian Bell, avid marketer who’s dedicated to disclosing you the top online marketing tools that are tried and tested by others and myself. Guarantees you profit from the info, saving money, time and avoid pitfalls. To Succeed and Win. You’ll get NO BULL.

Website Evaluation Is An Important Aspect of Internet Marketing

Have you taken a good look at your website lately? Perhaps it is time to evaluate your website to see if it is up-to-date and doing its job. Check to see if all of the links are working, and that your “buy” button is still functioning correctly. It’s possible for certain features of your site to be corrupted by server maintenance by your web hosting company.

You may have noticed that you’ve had a decrease in product sales or Adsense income. It might be time for a site redesign or update.

At a minimum, you should schedule a monthly checkup of your website. Is the content current, links functional and the design still clean and eye-catching? Add this to your work schedule with as much importance as any of your other monthly tasks. Set up a reminder for yourself in your Microsoft Outlook or write it on your calendar.

If you do notice a drop in sales or other income, you should take a look at other websites in your niche. What are they doing that you are not? Maybe you can add some interactive features such as a forum or blog. Take a good look at your competition’s tactics – but – DO NOT copy what they are doing. Find your own creative way to bring more traffic and repeat visitors.

Audio and video are extremely popular these days. Your competitors may already know this. It’s not too late for you to do something about adding these features to your website. If you have a cooking website, consider recording a “cooking class” for your website visitors.

Here are a few tips to evaluate your website. Take an honest look at your site from your visitor’s point of view and…

1. Is your website easy to navigate? You links to other pages should be easy to find and use.

2. Are your pages slow to load in the browser? You might have to reduce the number and size of any graphics that you are using.

3. Check for broken links. Nothing says “amateur” like a bunch of links that lead nowhere.

4. Do you have too many flashing banners and ads? Reduce the number of banner ads to make your site look more professional. It might be time to change out your affiliate products for new ones.

5. Read over your sales letter and your website content. Are there words that are misspelled or sentences that do not make sense?

6. Are your META tags up to date? Be sure that the search engines have the information they need to find your website.

Next, go to the websites of your competitors and note the same navigation, broken link and loading times of those sites. Now you can make an honest assessment of your own website to see where you fall short – or where you came out on top!

Continue to monitor your website to make sure that everything works as it should. Having a professional looking and easy-to-use website is one of the keys to having a successful online business.

Keyword Articles: http://www.keywordarticles.org
Visit 4SuccessfulMarketing.com for more information on Internet Marketing.