Is Twitter Really Benefical?
Can Twitter help me to gain knowledge in my industry?
Can Twitter help me to expand my business?
Can Twitter even help me to generate more revenue?
We believe the answer is “yes”… if used correctly.
I tend to think of Twitter as a virtual water cooler at the office where people gather to chat. Some of the information is useless, some entertaining, some valuable, and some truly inspiring. You never really know what you are going to get, but more often than not, there will be something that will catch your attention and make your day somehow better.
Twitter connects you with other people, businesses, and resources that are of similar interest. You can literally spend days browsing information relevant to whatever it is that you do. You can find information, that overlaps around all sides of what you do, therefore providing you with a more well rounded foundation. And you can even find resources (often free) that provide you with wonderful tools to further enhance how you do whatever it is that you do.
Twitter is also free instant marketing for your business. Because everyone has similar interests, you are actually receiving targeted traffic to your Twitter profile, website, and blog from others that are following you, and many that happen to stumble across you while browsing others in your industry. When you post a tweet you can see the results spike instantly in your analytics and statistics reports. If people like what they see they begin flocking to you seemingly from out of nowhere. Most of the time when you begin following someone, they in turn start following you back, and thus things take on a life of their own. Although cliche, any smart business person knows that it isn’t always what you know that helps most, but often times it is who you know. Twitter really helps to bring people, that you would never meet otherwise, together in a “networking” kind of way. When people are able to find you, get comfortable with how you present yourself, and feel that you are an authority on something… they will then more often than not use your services and buy your products.
I often find myself hooked into casually scanning through the endless sea of tweets via my Blackberry while relaxing and watching television at night. I always find tweets from my piers that get me excited about something that I had never anticipated. Once you find a topic of interest, you can spiderweb into it by digging into more links, and then go deeper and deeper. The key to using Twitter is not just to take a quick peek, post useless information that no one really cares about, or shamelessly promote your products and services. It is most utilized when you take part in the community from a social standpoint, be productive, and give something back by participating in conversations.
While using Twitter may not be for everyone, the only way to find out is to give it a try, see if you actually enjoy using it… and see if how things evolve for you.












Twitter is a fast growing “micro-blogging” service and social network all wrapped into one. After some bumpy roads & strong growing pains the free service that allows hyper-connectedness & an interesting way to express “what you’re doing” at any given time, seems to be on the fast track now to becoming the next mega success story online.