How to Use Content to Drive Referrals and Upsell Customers - http://t.co/NS9tjw3h
February 22, 2012, 1:04 amSo You Want to Rank In Google? - http://t.co/TZ6GaDqM
February 21, 2012, 9:58 pmGoogle Wants You to Talk to Your TV via Android - http://t.co/StG4fzGW
February 21, 2012, 9:56 pmHow Google's +1 Button Affects SEO - http://t.co/kiYabwJ4
February 21, 2012, 6:12 pmHow to Write Call-to-Action Copy that Gets Visitors Clicking - http://t.co/vKhP9llj
February 21, 2012, 3:16 pm
The Motorola Droid is doing more than just bashing the iPhone. It is now also smashing the ceiling when it comes to mainstream Android appeal. A full 250,000 people snatched up Droids during the phone’s first week in stores. That’s four times the number of launch-week sales estimated for the myTouch 3G, which had previously been considered the fastest-selling Android device…
With emerging technologies comes great change which always ends up affecting people who do not like change, this is actually what is happening certain scholars who claim to Web browsers which come built into smart portable devices such as the iPhone will end up taking away some of our freedom to browse the web and access information the way we are used to. Such remarks are for the most part attributed to the way Web browsers are coded in these devices for instance, PC and MAC are both pure platforms which have open source browser complications that are often improved and debugged by programmers and even those who use the applications, but when it comes to portable devices and smart phones we are limited to the applications which are locked down and controlled by the manufacturer.
The iPhone is a device which allows people to access the web just the way it is, without any changes or major distortions of the web browser which is used is not very flexible, updates and changes to this technology are only developed by the maker of this device, some people might argue that this is actually a good move from the manufacturer itself due to the fact that the browser is not very vulnerable to all the bad things that come with allowing the user to specify certain settings and modify the way applications are meant to work.
Leaving the web browser aside let’s provide some numbers which have been mostly the cause of concern among those who study with patterns and statistics, recent publications had revealed that almost 0.23% of the American traffic is actually coming from portable devices, specifically from users who own iPhones, these numbers were actually revealed by a very well trusted statistics website called Statcounter.
With more and more people access to the Web through portable devices which are capable of rendering the web just the way it is, it is obvious that the market demand will increase as many others will also want to gain access to the Web without any limitations which is a strong selling point of the iPhone, it will be very interesting to see the market trends that this technological shift will have the communications sector as well as in the web development communities.
Picture the scene. The year 1980; a young girl unwraps her 10th Birthday present, desperately hoping that beneath the paper will be the most wanted object imaginable. She’s over the moon to discover that, yes; she is the proud owner of a shiny red Walkman. Imagine the thrill, the novelty of being able to plonk in her favourite cassette and actually go out whilst listening to music.
Fast forward. The year is 2008, a thirty-something (you do the maths) woman unwraps her Birthday present. She’s over the moon to discover that, yes; she’s the proud owner of a shiny pink iPod. She sits and plays with the new toy, with the same fascination that the 10 year old held for the Walkman all those years ago.
It’s true that our Birthday girl was late to acquire an iPod. According to Wikipedia, by 2007, 150 million iPods had been sold worldwide since they first came onto the market in 2001. It wouldn’t be an understatement to claim that in that time they have revolutionised the way that we listen to, purchase and, indeed, perceive music.
In the years in between, videos and CDs have come and (nearly) gone. Records are the sole territory of DJs and those with a love of charity shop chic. Betamax is now an ‘in’ joke, told by those born in the 1970s to make a subtle point that they were cool enough to know the words to ‘Cool for Cats’ when those born in the 80s were still in nappies. Cassettes? They vanished from the music scene long before Top of the Pops faded from our TV screens.
Living in times of all things digital, it’s no great surprise that music is a ‘virtual’ concept. But, in an age of downloads can music shrink any further than the iPod?
Before the takeover of the CD, record shops used to be somewhere to ‘hang out’ – they were filled with teenagers every Saturday. If you wanted to meet up with your friends, you knew they’d be there. Heading home to listen to your new LPs with friends was cool. It was just as exciting to make your own cassette copy of an LP to transfer over to your Walkman. Everything to do with music was ‘touchy feely’ – the idea that you might, one day, listen to an album without ever holding it was unthinkable.
This isn’t just nostalgia. There’s no doubt, that what we’ve lost in terms of sociability when it comes to music, we’ve more than made up for in convenience.
However, what is exciting is the, slightly ironic, thought that perhaps we’ve finally managed to find a music format that will stick around for a while. No doubt the hardware itself will continue to shrink. But, it’s as ground breaking as any new innovation, in the ever faster digital world, to think that the iPod revolution has created something that might actually stay?
Then again, in 1980, it was difficult to imagine anything smaller, or ‘modern’, than the Walkman coming along…
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